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X-Builder platform  

Our technology is based on our X-Builder software platform.

 

X-Builder

X-Builder is our custom designed software platform designed to efficiently deliver mobile content, regardless of device. It has been developed over the last eight years and has been used to deploy numerous mobile sites and portals. It is a stable and proven technology that currently has processed over 100,000,000 web pages. The key feature of the platform (and thus the advantage to you) is we only need to set your mobile website once, and your site will be ready for all the different devices accessing it. The platform handles the changes and differing standards, so the website doesn’t have to.

 

 

X-Builder has several components that provide specific functionality related to delivering content: 

 

Handset Profile Library

The vast majority of handsets currently in use in the world are fully supported on the X-Builder platform. This is accomplished through an extensive handset profile library that defines the characteristics of each handset. X-Builder uses these profiles to determine what content can be presented to the device. As new devices are launched, the library is automatically updated with new profiles. In the unlikely event a new device is discovered for which no profile can be found, the platform will alert our service desk and the profile is immediately added. At the moment there are over 4000 devices registered in the profile library.

The advantage to you is no worries. Your website functions correctly no matter which handset is used.

 

Transcoding Engine

This component of X-Builder includes servers for streaming video over CDMA (2000 1x, EV-DO), WCDMA, GPRS/EDGE and UMTS/HSDPA mobile networks. Video files from virtually any format can be transcoded by the server – this way; it’s always ready for streaming on demand or published in a supported download format. Video and multimedia content are important to mobile users. We make sure your site delivers.

 

Content Management Module
This module is used to update content from a web-based interface. It allows our service desk or other trained individuals to rapidly make changes or additions to your published content. This module supports versions and rollback capabilities. Training on how to perform content updates using the Content Management Module are provided upon request. This way, you can easily update your site.

 

Download Module

This integrated component manages the download of content from a mobile site to a handset - such as:

• Ring Tones
• Wallpapers
• Screensavers
• MMS Messages
• Java Games

• Video Ring Tones
• Music Files
• Video Files 

 

Billing Engine

The billing engine is set up as a virtual wallet and supports all operator billing requirements including WAP, Reverse SMS, Reverse MMS , etc. Integrating external systems to the billing engine is a standard feature. For Prepaid customers, integration is made to retrieve the customer’s prepaid balance as required.

 

On-line reporting tool

A real-time web based reporting tool is included with the use of X-Builder. This will guarantee you real-time website information and statistics, like:

·          Number of (unique) visitors

·          Number of sessions

·          Number of page views

·          Affiliate referrals

·          Page popularity

·          Site referrals

·          User agents

·          Mobile devices

·          Networks (operators)

 
X-Ads, mobile adserver platform
Our X-Builder comes with an integrated adserver solution. This essentially means you will be able to run mobile advertising campaigns on your mobile web site. Your own company or media bureau can supply the mobile advertising campaigns; you can run Google Adsense advertising campaigns on your mobile web site; or perhaps we can integrate your preferred mobile advertising supplier into your mobile web site. Maximum flexibility leads to maximum advertising revenues. Our adserver platform also comes with an extensive on-line reporting tool and shows you:

·          Number of page impressions

·          Number of clicks

·          Click through rates

·          Costs

·          Revenues

 

Other features:

·          Multi lingual. Based on different parameters the site or portal can publish into different languages like English, French, or Spanish.

 

The Bottom Line:

If you are interested in a Mobile Website, then we can help you. Contact us today!

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